Project: L’Oreal Stand, Hair Expo 2010

The brief given to our client was to create a stand that was unique, interesting, engaging and that it provide for a number of different ‘sensory spaces’ within the stand to facilitate activities taking place throughout the duration of the Expo. Importantly, it also had to provide the ability to be packed as flat as possible in order to be shipped overseas after the Expo, for use again at a similar event.

The end result was a functional, beautiful and visually impacting stand that utilised a combination of ReFRAME ^TM profiles, adaptors and brackets in order to deliver on the ambitious brief.

Bump in was a breeze – another huge success given the stand incorporated many combinations of prints and hardware across a span of 9 metres in width, and 15 metres length. Installation using the ReFRAME ^TM system is an enormous benefit as feedback indicates that using the ReFRAME ^TM system is easily up to 3 times faster than working with traditional alternatives like MDF and PVC/Vinyl. Clients who choose to use the ReFRAME ^TM suite of products in the exhibition and tradeshow space also enjoy real cost savings on freight and logisitics .