Location: Melbourne & Sydney Airports

An answer to an ongoing problem for advertisers all over the world - How do you provide cost-effective, internal advertising space without the hassle and expense of using a cumbersome and therefore expensive substrate, and the necessary installation teams and hire equipment that go with it?

The ReFRAME ^TM is the perfect answer. Our client had to find an option to fill a space spanning 40 metres in length located at busy airports where access for installation is limited because of the sheer volume of people moving through and the need to leave operations uninterrupted. The single sided ReFRAME ^TM is the perfect solution as once the frame was fixed onto the wall – the only component being changed is the fabric graphic.

Advertisers are also able to offer much more competitive rates for advertising space as the fabric graphic used in the ReFRAME ^TM system is significantly lighter and much more logistically efficient than using vinyl (compare the BlueScope 40m banner weighing 28kgs in Fabric, compared with 75kgs as a vinyl banner at the same dimensions!)